F1 Fast Five: F1 strikes €1b sponsorship deal with LVMH, Ben Sulayem hits out at British media over FIA coverage, and other big updates

F1 strikes €1b sponsorship deal with LVMH

F1 has signed a 10-year sponsorship deal worth €1 billion with LVMH, which includes luxury brands like TAG Heuer and Louis Vuitton. This partnership will start in 2025 and will take over from Rolex and Ferrari Trento, which will end after the current season. The deal is valued at approximately €100 million annually and aligns with F1's 75th anniversary. F1 CEO Stefano Domenicali said this partnership is important for both sides and will help improve the fan experience and support the sport's history.

Click here to read the full article by Jake Nichol (racingnews365.com)

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Ben Sulayem hits out at British media over FIA coverage

FIA president Mohammed Ben Sulayem said the British media has treated him unfairly and focused more on selling stories than being honest. He agreed with Adrian Newey that Max Verstappen and Sebastian Vettel were also unjustly treated by the media. Ben Sulayem stressed that the FIA is a democratic organization, with its leaders chosen by members, not the media, and said the press has no control over him. He is confident the FIA has improved under his leadership and is open to a future presidential race.

Click here to read the full article by Erwin Jaeggi (motorsport.com)

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US GP ticket sales surge as Verstappen-Norris battle intensifies

Max Verstappen hasn’t won any of the last eight races, and Lando Norris is now just 52 points behind him with six races left. Ticket sales for the US Grand Prix in Austin went up after Verstappen stopped winning, said promoter Bobby Epstein. The event will have a sprint race and an Eminem concert, with around 130-150,000 people expected to attend. A college football game between the Texas Longhorns and Georgia Bulldogs is also happening that weekend, which has raised hotel prices.

Click here to read the full article by Alan Baldwin (businesslive.co.za)

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From F1 star to being sacked twice

Daniel Ricciardo’s recent seasons may have been underwhelming, but in his prime, he was exceptional. At his best, Ricciardo was arguably the top driver in Formula 1 for two seasons. Though his later career had only brief flashes of brilliance, his earlier performances will be remembered far more than his final results.

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Monza never disappoints!

They say Monza never disappoints, and Carlos Sainz is about to show why. It all began during the Monza race weekend when Sainz signed autographs, spent time with the tifosi, and celebrated his birthday on race day. But what he did to team principal Fred Vasseur will probably be unforgettable.