Fast Five: Hugo Boss joins F1, the hefty price of Stroll's struggle, and other big updates

Hugo Boss joins F1

Hugo Boss has become the title sponsor of Red Bull's sister team, AlphaTauri, in a significant sponsorship change. This move is part of a rebranding strategy to align AlphaTauri with Red Bull's development direction. The partnership reflects Hugo Boss's desire to enter Formula 1 and increase its visibility in the sport, concentrating solely on Formula 1 in the future. "Designers at AlphaTauri believed they could do better with Red Bull's resources, causing ongoing conflict and leading to the current restructuring," Marko stated while explaining the partnership. AlphaTauri will now closely collaborate with Red Bull's headquarters to adhere to Formula 1 regulations and align with Red Bull's approach, eliminating in-house constructions and peculiarities in Faenza.

Click here to read the full article by Edward Hardy (formula1news.co.uk)

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The hefty price of Stroll's struggle

Lance Stroll's lackluster performance this season has cost Aston Martin around $18 million in potential prize money. His teammate Fernando Alonso has scored significantly more points, and Stroll's contribution to the team's performance has been minimal. This performance gap is affecting the team's finances, as they miss out on prize money and future earnings. So, the question remains whether Stroll is worth the $29 million that Aston Martin has potentially lost due to his performance.

Click here to read the full article by Michelle Foster (planetf1.com)

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Schumacher's simulator set to feature at Dublin Antique fair

Michael Schumacher's Formula 1 car simulator, originally used by Ferrari in 2006, will be showcased at the Irish Antique Dealers' Fair in Dublin's RDS on September 15. The simulator, valued at over €60,000, includes force-feedback steering and features F1 circuits and international tracks. It will later be auctioned. Antiques dealer Niall Mullen aims to provide Grand Prix fans with a close encounter with F1 history, highlighting its use by Schumacher and Felipe Massa. The fair, Timeless, offers a diverse range of unique items, including a rare Memphis Milano Carlton bookcase and a 400-year-old diamond ring.

Click here to read the full article by Kim O'Leary (dublinlive.ie)

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Guess the F1 driver with Mercedes

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Lewis Hamilton, George Russell, and Mercedes reserve driver Mick Schumacher play a casual game in which they guess the names of various Formula 1 drivers. The competition is intense as all three participants demonstrate impressive familiarity with the prominent drivers who have made their mark in the sport.

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Haas duo nail blind car part challenge

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Haas drivers Nico Hulkenberg and Kevin Magnussen took on the "Guess the Car Part" challenge, where they had to identify obscure car components by simply feeling them without having to see them. The pair performed impressively, showcasing their strong teamwork throughout the challenge.